On July 8th SurferxBlood & RVCA hosted the fourth installation of Summer Tease The Good Life, a unique surf/rock & roll pool party at The Standard rooftop in Downtown Los Angeles to celebrate the shear radness of being alive and the Launch of RVCA’s New Website, just released this past Friday. Living Things rocked an intimate five song set while models from Wilhelmina, LA Models, Vision LA, and Otto strutted the rooftop & danced wearing RVCA’s Summer & Winter collection and as well a rare sneak peak of their women’s 2013 swimwear. Which is completely new for this So. Cal Life Style brand. RVCA has always been in the fore front of art, clothing, design, and now tying in women’s swimwear for a complete life style collection. Live art was created during the event by James Haunt, Chase Erachi of The Art of Chase, and the beautiful model and artist Mariana Saori Renteria. A large portion of the sales of Art is donated to SurfAid International to support their goal to improve health, well being and self-reliance of people living in isolated regions connected through the surfing community. Guests included professionals from all walks of life from art and music to professional action sports athletes and fashion designers uniting and coming together as ONE community. SURFERXBLOOD
Watch Out! During Labor Day Weekend 2012 SURFERXBLOOD will be Taking Over The World Famous Standard Hotel in Hollywood for an all Day and Night Surf Extravaganza Rager that will surely set presidence in breaking all the rules!
Photo Credit: Le Panda & Justin Enriquez