Rob Dyrdek launched his new sunglass line, IVI, in style as top tastemakers and partygoers celebrated at a private estate in the Hollywood Hills last Saturday with an exclusive preview of the sunglass line, outdoor sunset performance by LA band, Bleached, followed by beats from Ana Calderon and DJ Mom Jeans. The party was complete with mini hamburgers and hot dogs for all and washed down with margs from Peligroso Tequila.

Photo Credit – Le Panda & Chris Swainston