interview / joey marshall

I first met Joe Alani the summer of 1999. Just 18 years old and fresh off the plane from Florida, I was introduced to him in the lineup of the infamous 54th Street from my brother Willie, who had transplanted here a year and half or so earlier. Joe had just graduated high school, or maybe he was finishing his senior year, but he had spent his entire life in Newport Beach so I couldn’t have had a better human to take me under his wing. It didn’t hurt that his surfing was far superior than most in the lineup and he had already climbed his way up the pecking order, in what then was still a somewhat regulated stretch of coastline. That summer was spent sneaking into bars, chasing girls and surfing every single morning. He showed me the ropes in Newport, took me into his crew as one of his own, showed me when and where to surf and who to avoid – and for that I will be forever thankful. I have so many fond memories of late night shenanigans, epic surf sessions and ragers at his dad’s house, who was often out of town. His younger brother Noah wasn’t around much that summer, as I believe he was down in Todos Santos, around the corner from Cabo, with his dad at their summerhouse. Even though 18 years has passed and our life-paths have gone in somewhat different directions, I still run into Joe from time to time and am always greeted with that larger-than-life, goofy smile. I’ll always have a soft spot in my heart for this human, as I’m sure many others do, and it’s good to catch up with him and his brother Noah and hear all about what they’ve been up to. Like anything I’ve seen in the past 18 years, these brothers do what they do with passion. It doesn’t matter what the project, what the vision or what the scope, they’ll immerse themselves 100% and the end result will show that. Alani Media is a bi-product of good humans who are passionate about what they do. If you need video work we highly recommend you give them a try. Enjoy the interview.

Stealing a favorite question from our Art Editor Liz McCray, can you describe where you’re at right now so all of those reading along can picture your setting? 
We’re in our studio space in Dana Point. It’s located in a boatyard behind Doheny called Dana Point Marine Storage. We share it with our friend Chris Stacey, who is a next-level cinematographer and editor. The guys in the unit next to us fix outboard motors so we’re kind of the odd ball/video nerds in the boatyard.

Now that we know where you’re at, tell us about Alani Media, who’s involved, what’s your motive and how does one get in contact with you for future projects? 
Alani Media is a video production company created by two brothers (Joe and Noah Alani) based out of Orange County who have a combined 18 years of experience in the field. Our motive is to create powerful and lasting stories through the medium of digital film. You can see some of our work and contact us through our website,

Now that we all know Alani Media is currently a combination of yourself and your younger brother Noah, who plays what role in the business? And do you guys ever see yourself hiring independent filmers, editors, photographers, etcetera, or are you just gonna keep it a family-affair? 
Joe: We can both do all aspects of the business but what we’ve found since we started the business is that Noah is a stronger shooter and I’m better at doing the editing, so we play to our strengths when executing on projects. If the project is big enough, we’re always open to hire or work with other filmers, editors, etc… We know a lot but sometimes you need to bring in experts who specialize in one aspect of video production.

Joe, you’ve been in the surf industry nearly your entire life and your brother was an exclusive filmer for Kolohe Andino (Brother) for nearly a decade. What made you guys decide that now was time to put it all on the line and launch Alani Media? 
Joe: I was with …Lost for 10 years but I don’t think I would have been ready to start my own company 10 years ago. Being able to learn from, observe and work closely with two successful entrepreneurs like Mike Reola and Matt Biolos eventually gave me the experience and confidence to do it myself. I’m grateful for all they taught me and even more grateful that we still have a good relationship and continue to collaborate on projects together. Eventually though you just want to see if you have the skill and drive to do your own thing.

Noah: Kolohe was a big part of starting my career off as a filmmaker, and I thank him for that; it was some of the best experiences of my life traveling the world with him and his pops. In order to have a lifelong career in this business you have to go outside your comfort zone and learn more about the craft. After six years of hanging with Kolohe it was just time to for me to start the next phase of my career.

Obviously both you and your brother are well-versed in the surf world, understanding the players, the angles, and what is needed to separate you from the rest out there, but besides surf what other projects have got you excited at the moment? 
Outside of the hardcore surf scene we’ve been working with brands like Kaenon and Olukai. I think we’re most excited about Kaenon’s “Built for Outsiders” campaign that incorporates short video pieces on fishermen, triathletes, mountain bikers and more. We like shooting outside in the elements, so their projects are right up our alley.

Are you done with surf? Do you have any projects you’re still working on within the surf world? 
Of course we’re not done with surfing; it’s always been our passion and something that’s tied into everything we’ve done so far in video production. We hope we’ll always be doing surf projects. Right now we’re helping Logan Dulien piece together sections for Snapt3. We helped with Mason Ho, Bruce Irons, Parker Coffin and a few other parts in the movie. Noah has been doing a lot of shooting in Costa Rica and the Maldives for Aaron Lieber’s upcoming movie on Bethany Hamilton called “Unstoppable,” so keep an eye out for that as well.

What’s your go-to equipment: cameras, drones, housing, etc.? 
We have the RED Epic Dragon 6K, SPL Water Housing and DJI Phantom4 Pro drone.

It’s all about being multi-faceted these days, so above and beyond filming and shooting stills, what does Alani Media offer clients? 
We offer the highest quality footage using the RED camera and full post-production capabilities (editing, color correcting, sound design), but the most important thing is we’re easy to work with. We don’t have egos or think we’re the next Steven Spielberg. We’re always flexible, open to suggestions and work hard with all of our clients.

What are some of your prior projects or accolades? Where can you see them? 
You can see most of our prior projects on our website,, but I’ll still list few below:

“Ha’WildLife” – Von Zipper
“Built for Outsiders” – Kaenon
“How To Do Los Cabos with Alana Blanchard”
“Seagypsies by Lost” – …Lost Clothing
“Burger Goes to Cabo” – …Lost Clothing
“Mason Ho’s Voodoo Child” – …Lost Surfboards
“Conway Bowman” – Kaenon
“Dan McIntosh” – Kaenon

Accolades include License To Chill, 2016 Surfer Poll Awards “Web Series of the Year,” Ward Stories, 2012 Transworld Surf “Web Series of the Year” and 5’5” x 19 1/4 REDUX, 2009 Surfer Poll Awards Nominee for “Best Movie.”

Where do you guys picture yourself in five years?
Doing bigger and better projects with the knowledge and experience built up after five years of running our own video production company.

What’s your ultimate end-goal for Alani Media? 
To be able to earn a living and support our families doing something we’re passionate about.